Effective Date: July 1, 2025

At Heights Athletic Club, we are committed to respecting your privacy and protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your choices regarding that information.


1. Who We Are

This website is operated by Heights Athletic Club, located in Harker Heights, Texas. If you have any questions about this policy or your data, please contact us at:

đź“§ info@heightsathleticclub.com


2. Information We Collect

We collect personal data to provide and improve our services. This may include:

  • Contact information: such as your name, email address, and phone number when you fill out a form, register for a class, or subscribe to our updates.
  • Website usage data: like your IP address, browser type, and pages visited—collected through cookies and other technologies.
  • Marketing interaction data: collected via tools like Facebook Pixel, Patch Retention, and GoHighLevel, which may track how you engage with our communications and website.

3. How We Use Your Information

We use the data we collect to:

  • Communicate with you via email or text message.
  • Respond to inquiries or service requests.
  • Promote programs and events at Heights Athletic Club.
  • Track website traffic and advertising performance (e.g., Facebook Pixel).
  • Improve user experience on our site.

4. Use of Cookies and Tracking Tools

Our website uses cookies and similar technologies to:

  • Analyze site traffic and performance
  • Deliver targeted advertising (e.g., via Facebook Pixel)
  • Remember your preferences and login details

When you visit our site, you will see a cookie consent banner powered by Complianz, where you can accept or reject certain types of cookies.

You can also manage cookie settings through your browser at any time.


5. Facebook Pixel and Advertising

We use Facebook Pixel to help measure ad effectiveness and deliver personalized advertisements through Facebook and Instagram. This may include information about your interactions on our site that Facebook uses in accordance with its own privacy policies.

You can manage your ad preferences on Facebook here.


6. Communications via Email and SMS

We may send you service updates, promotions, or event reminders via:

  • Email (e.g., newsletters, class updates)
  • Text messages (e.g., reminders, promotional offers)

These communications are managed using Patch Retention and GoHighLevel. You may opt out at any time by following the unsubscribe link in an email or replying STOP to a text message.


7. Your Privacy Choices

You can:

  • Accept or reject cookies via our website banner
  • Unsubscribe from marketing emails at any time
  • Reply STOP to opt out of text messages

If you wish to access, update, or delete your personal information, you can contact us at info@heightsathleticclub.com.


8. Data Retention

We retain your data only for as long as necessary to provide our services, comply with legal obligations, or fulfill the purposes described in this policy.


9. U.S.-Based Data Collection

This website is intended for users in the United States. We do not knowingly collect or process data from residents of the European Economic Area (EEA).


10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised effective date.